Past Events
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Past Events |
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| Best Branding: At our very first BMA-HV meeting, BMA Executive Director Rick Kean revealed the best practices of eight highly successful B2B companies. | |
| Singing Lessons: NY Times Bestselling author and radio talk host Frank J. DeRaffele Jr. has wowed us not once but twice to date with dynamic, funny and content driven anecdotes about how to make your B2B or B2C message sing. | |
| Dancing Lessons: Bill Morelli, president of the Sandler Sales Institute, taught us how to take the lead when doing buyer/seller tango. | |
| Wordsmithing: Renowned writers Lewis Eisenberg (who has written for HBO), Chuck Wells (who has created trailer copy for such films as "As Good As It Gets"), and Debra Bresnan (founder of a company that provides text for AOL, Verizon and others) reinforced how targeted writing can guarantee web visitors a smooth trip around even the most complex web sites. | |
| New Directions: Marketing solutions guru Marshall Mermell illuminated the differences between vertical and horizontal marketing strategies. | |
| In the Press: VP of the Albany branch of THE PAPER HOUSE Charlie Launsbach, Lithography By Design Owner Gary Gray and print media expert Jeanne Powell debated the benefits and pitfalls new technology has brought to the printing industry. | |
| In Print: The Valley Table Publisher Janet Crawshaw, Chronogram Publisher Jason Stern, Poughkeepsie Journal Advertising Director Jan Dewey and Daily Freeman Ad Director Greg Appel discussed the great power of traditional print media. | |
| On the Air: Award-winning writer, producer, director Jeremy Ellenbogen excited meeting-goers with examples of the future of advertising with video segments that captivate the audience and take marketing strategies to the next level. | |
| Art Project: a panel of graphic designers and creative directors (including Constance R. Snyder of CRSR Designs, Peter Michos of Resolutionary Marketing Communications, John Sanders of Manhattan's Bernard Hodes Group and Carla Rozman of Clark/Thompson Advertising & Design discussed the make-it or break-it effect a single image can have on an ad campaign. | |
| Practical Matters: Marketing Research Consultant Renee Kristol, Assistant Director of the SUNY New Paltz Sojourner Truth Library Barbara Petruzzelli, and SUNY New Paltz School of Business Professor Ted Clark revealed practical tips for streamlining market research techniques while simultaneously reducing costs. | |
| Tighten Up: Former BMA International Chairman and NJ Chapter President Marc E. Green revealed the secrets to building an excruciatingly targeted mailing list for highly interactive-package mailings and also shared ideas for direct mail campaigns that generate ROI well above typical direct mail campaigns on fairly low budgets. | |
| Out of the Shadows: Terri Goldstein, the founder of The Professional Image PR firm, disclosed the formula for getting the most out of a trade show, including pre-marketing, tips for securing fruitful leads, and much more. | |
| Safety First: President and CEO of Northeast Computer Services Corporation James Jeffreys discussed the means of insuring Internet security while improving the performance of office networks generally. | |
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